BALTIMORE, MD. – June 19, 2012 – STX Golf, world-renowned as an industry pioneer in putter innovation with its patented Soft Face Insert Technology, announced today that the company has launched its broadcast campaign featuring the new 2012 putter line and Skylar Chase.
STX Golf developed the new, edgy, 30-second spots around Skylar Chase, a character that embodies the new direction of the company. He’s self-confident, bold, and represents the youth movement in the golf industry. According to STX Director of Golf Steve Henneman, “It is difficult getting a young golfer like Rickie Fowler on staff, so we did the next best thing – we created our own golf professional. We all know ‘The Most Interesting Man in the World’ and now STX has Skylar Chase.”
The creative commercials target their younger 18-35 demographic and will run nationally as well as regionally. During the US Open, the spots ran in the Maryland area to support local business and kick start the campaign around the home of STX. Throughout the Travelers Championship, the STX commercials will be broadcasted on The Golf Channel in San Diego, Orange County and Los Angeles. Golfsmith, one of STX’s largest retailers, are in each of these California counties. In addition, the company has expanded its distribution in the South; therefore spots will also be aired in North and South Carolina.
During the next couple of months, the STX commercials will air nationally as well as expand into other specific territories including; Pittsburgh, Florida and all up and down the East coast and Midwest. “STX is enjoying rapid sales growth thanks to key retailers. We developed this comprehensive broadcast campaign to support their sell-thru,” added Henneman.
