PONTE VEDRA BEACH, Florida and ASPEN, Colorado – The PGA TOUR and GolfForever today announced a multi-year Official Marketing Partnership that designates GolfForever as the “Official Golf Fitness System” and “Official Golf Strength and Flexibility System” of the PGA TOUR through 2027. GolfForever is a personalized golf fitness and wellness system designed to give all golfers, regardless of age or skill level, the same world-class workout and recovery programs as the best players in the world.
“Promoting an active and healthy lifestyle is a core value of the PGA TOUR, and we are proud to partner with GolfForever as they bring many of the exercise and recovery programs our players have grown to love into the homes of our fans,” said Brian Oliver, PGA TOUR Executive Vice President, Corporate Partnerships. “We are pleased to welcome GolfForever and its training and pain-relief program into our TOUR family as an Official Marketing Partner.”
Using an intuitive app personalized for each user, the GolfForever Training System optimizes flexibility, strength and movement patterns to help golfers safely improve their swing. Founded in 2019 by Dr. Jeremy James, a leading specialist in chronic back pain, GolfForever’s at-home training system is currently used by thousands of everyday golfers and hundreds of PGA TOUR and LPGA golfers, including World No. 1 and six-time PGA TOUR winner Scottie Scheffler, 2023 Ryder Cup Captain Zach Johnson, World No. 12 Tom Kim, 12-time PGA TOUR winner Justin Leonard and four-time PGA TOUR winner Ryan Palmer.
GolfForever is the first golf-specific training program to embrace the approach of home exercise equipment paired with streaming instruction that customizes each golfer’s exercise routines specifically for them, based on a proprietary strength and flexibility test. The GolfForever Swing Trainer, highlighted by its asymmetrical resistance training bar that can be anchored easily at home, the gym or the course, is a three-in-one training tool that additionally creates premium resistance bands with handles and a D3 swing weight-optimized heavy warmup club. All three uses, driven by guided instruction from golf fitness and medical experts in the GolfForever app, directly benefit the strength, mobility and movement patterns in your golf swing.
“Our mission with GolfForever is to provide everyone with the same tools and education as the world’s best players on the PGA TOUR so they can play golf at their highest potential, for as long as they play the game,” said Dr. Jeremy James, GolfForever Founder and CEO. “This partnership will have a monumental impact on our mission and allow us to help more golfers than ever get stronger, more flexible and play golf pain-free late into life. We’re excited to grow this relationship over the next four years and make a significant impact on the PGA TOUR and the game of golf.”
The agreement will see GolfForever engage across the PGA TOUR landscape, including through digital activations and creative content as well as at PGA TOUR tournaments. The partnership will showcase GolfForever’s workout and recovery program as a safe and effective way for users to improve their bodies, better their games and stay pain- and injury-free.
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About PGA TOUR By showcasing golf’s greatest players, the PGA TOUR engages, inspires and positively impacts our fans, partners and communities worldwide.
The PGA TOUR, headquartered in Ponte Vedra Beach, Florida, co-sanctions tournaments on the PGA TOUR, PGA TOUR Champions, Korn Ferry Tour, PGA TOUR Americas and administers PGA TOUR Q-School presented by Korn Ferry and PGA TOUR University. TOUR members represent the world’s best players, hailing from 29 countries and territories. Showcasing the biggest moments in the sport with history and legacy on the line, the PGA TOUR has long-term domestic distribution partnerships for broadcast coverage on CBS, NBC and Golf Channel and video streaming service on ESPN+. Internationally, PGA TOUR coverage is available across 200+ countries and territories in 28 languages via 44 broadcast and digital partners. Virtually all tournaments are organized as non-profit organizations to maximize charitable giving, and to date, tournaments across all Tours have generated more than $3.64 billion.
Fans can follow the PGA TOUR on the new PGA TOUR app and PGATOUR.COM, and on social media channels, including Facebook, Instagram (in Spanish, Korean and Japanese), LinkedIn, TikTok, X (in English and Spanish), WhatsApp (in English and Spanish), WeChat, Weibo, Toutiao, Douyin and LINE.
About GolfForever GolfForever is a comprehensive, smart at-home training system that takes a science-based approach to maximizing golfers’ performance by improving flexibility, core strength, balance and rotational power. The first golf-specific home training program to embrace the approach of home exercise equipment paired with streaming instruction, GolfForever takes it one step further by customizing each golfer’s exercise routines just for them, based on a proprietary strength and flexibility test users take when starting. The result is a product and program that is safe, highly effective for any golfer and proven to work, as evidenced by a pilot study that saw users who used GolfForever three days per week for 30 days gain an average of 26 yards with their driver. With exercise routines designed by some of the top PGA TOUR trainers and orthopedic experts in the U.S., GolfForever users can expect to swing and perform their best – with a pain-free body – for as long as they play the game. It is used by more than 400 PGA TOUR and LPGA Tour players, and thousands of everyday golfers alike. Founded in Aspen, Colorado in 2019 by Dr. Jeremy James, a leading specialist in chronic back pain and co-author of the Younger Next Year Back Book, GolfForever is the ideal companion to expert golf instruction. For more information go to GolfForever.com or download the new mobile application on the Apple Store for IOS or Google Play for Android.
