Sponsorship continues to play a pivotal role in elevating the status of the Solheim Cup as a premier women’s golf event globally. These partnerships not only contribute to the event’s expanding global recognition but also provide the collaborating brands a chance to capitalize on its continuous growth. For 2023, the biennial golf tournament generated more than $5 million in sponsorship revenue from only 15 brands, reveals GlobalData, a leading data and analytics company.
GlobalData’s latest report, “Solheim Cup 2023 – Post Event Analysis,” reveals that in 2023, the event’s large sponsorship revenue is topped by its deal with Reale Seguros, worth $750,000 annually. In return, Reale Seguros serves as the main sponsor of the event, promoting women’s golf and expanding their involvement in the sport official timekeeper of the event.
Joe Pacinella, Sport Analyst at GlobalData, comments: “The Solheim Cup’s deals with Reale Seguros, Visit Costa Del Sol and Rolex offer a huge source of revenue for the tournament and resonate with fans, which is the exact strategy behind the tournament’s sponsorship plans, aiming to boost fan engagement and increase exposure around the event and women’s golf.”
Visit Costa Del Sol serves as the event’s global partner, in a deal worth $530,000 annually on a one-year deal and ranks as the second largest deal on the event’s roster.
Rolex’ deal with the Solheim Cup sees the luxury watch brand serve as a global sponsor, with the two being partnered since 1995. Rolex’s connection to golf dates back many years, with the brand seen partnered and hosting prestigious golf events over the last 40 years, including the DP World Tour and the Presidents Cup. The deal is worth $530,000 annually on a one-year deal.
Pacinella adds: “BMW has a $400,000-a-year deal to sponsor the event and serve as the official vehicle of the tournament, while also providing transportation for staff and golfers during the event in Spain. The German car brand is promoting the use of electric vehicles with many other car brands doing the same at different sporting events in recent times. This coincides with the tournament’s sustainability initiatives in reducing their carbon footprint.”
Brand logos were noticed across the three days at the Solheim Cup, with the attendance for this year’s event predicted to be over 100,000 across the duration of the tournament, with fans paying from $26 to $104 for certain packages.
Pacinella concludes: “Only three of the Solheim Cup’s 15 deals are worth over $500,000 annually, highlighting the low price for brands to partner with the tournament and demonstrating how small the exposure still is for women’s golf. This is also proven by the TV audience numbers during the final day, which saw only 438,000 viewers tune in from the UK, highlighting the disparity between men and women’s golf. However, numbers have increased from previous years, with this year’s final Sunday increasing 30% in viewership from the 2021 event.”
ENDS
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Notes to Editors
Quotes provided by Joe Pacinella, Sport Analyst at GlobalData Information based on “Solheim Cup 2023 – Post Event Analysis”, which identifies the major media and sponsorship players in the market, pinpoints the ticket prices on offer, and analyses the sponsorship portfolios of the Open 2023.
About GlobalData
4,000 of the world’s largest companies, including over 70% of FTSE 100 and 60% of Fortune 100 companies, make more timely and better business decisions thanks to GlobalData’s unique data, expert analysis and innovative solutions, all in one platform. GlobalData’s mission is to help our clients decode the future to be more successful and innovative across a range of industries, including the healthcare, consumer, retail, financial, technology and professional services sectors.
GlobalData’s latest report, “Solheim Cup 2023 – Post Event Analysis,” reveals that in 2023, the event’s large sponsorship revenue is topped by its deal with Reale Seguros, worth $750,000 annually. In return, Reale Seguros serves as the main sponsor of the event, promoting women’s golf and expanding their involvement in the sport official timekeeper of the event.
Joe Pacinella, Sport Analyst at GlobalData, comments: “The Solheim Cup’s deals with Reale Seguros, Visit Costa Del Sol and Rolex offer a huge source of revenue for the tournament and resonate with fans, which is the exact strategy behind the tournament’s sponsorship plans, aiming to boost fan engagement and increase exposure around the event and women’s golf.”
Visit Costa Del Sol serves as the event’s global partner, in a deal worth $530,000 annually on a one-year deal and ranks as the second largest deal on the event’s roster.
Rolex’ deal with the Solheim Cup sees the luxury watch brand serve as a global sponsor, with the two being partnered since 1995. Rolex’s connection to golf dates back many years, with the brand seen partnered and hosting prestigious golf events over the last 40 years, including the DP World Tour and the Presidents Cup. The deal is worth $530,000 annually on a one-year deal.
Pacinella adds: “BMW has a $400,000-a-year deal to sponsor the event and serve as the official vehicle of the tournament, while also providing transportation for staff and golfers during the event in Spain. The German car brand is promoting the use of electric vehicles with many other car brands doing the same at different sporting events in recent times. This coincides with the tournament’s sustainability initiatives in reducing their carbon footprint.”
Brand logos were noticed across the three days at the Solheim Cup, with the attendance for this year’s event predicted to be over 100,000 across the duration of the tournament, with fans paying from $26 to $104 for certain packages.
Pacinella concludes: “Only three of the Solheim Cup’s 15 deals are worth over $500,000 annually, highlighting the low price for brands to partner with the tournament and demonstrating how small the exposure still is for women’s golf. This is also proven by the TV audience numbers during the final day, which saw only 438,000 viewers tune in from the UK, highlighting the disparity between men and women’s golf. However, numbers have increased from previous years, with this year’s final Sunday increasing 30% in viewership from the 2021 event.”
ENDS
For more information
To gain access to our latest press releases: GlobalData Media Centre
Analysts available for comment. Please contact the GlobalData Press Office:
Email: pr@globaldata.com
Asia-Pacific: +91 40 6616 6809
For expert analysis on developments in your industry, please connect with us on:
GlobalData | LinkedIn | X
Notes to Editors
Quotes provided by Joe Pacinella, Sport Analyst at GlobalData Information based on “Solheim Cup 2023 – Post Event Analysis”, which identifies the major media and sponsorship players in the market, pinpoints the ticket prices on offer, and analyses the sponsorship portfolios of the Open 2023.
About GlobalData
4,000 of the world’s largest companies, including over 70% of FTSE 100 and 60% of Fortune 100 companies, make more timely and better business decisions thanks to GlobalData’s unique data, expert analysis and innovative solutions, all in one platform. GlobalData’s mission is to help our clients decode the future to be more successful and innovative across a range of industries, including the healthcare, consumer, retail, financial, technology and professional services sectors.
