ROCKPORT, TX, June 28, 2023… Edison Golf, a company dedicated to revolutionizing wedge performance, announces their Summer Sale of $20 OFF your first EDISON 2.0 wedge through July 5th. The $20 discount will be automatically applied at checkout and applies to both steel and graphite-shafted wedges.
“Summer is here and it’s time to revolutionize your wedge game,” said Terry Koehler, Chairman and Director of Innovation at Edison Golf. “’The EDISON 2.0 wedges were specifically designed to deliver better performance for recreational golfers than any ‘tour design’ wedge. Our innovative weighting technologies deliver unmatched forgiveness without sacrificing one bit of shot making precision or versatility. Regardless of your skill level, the EDISON 2.0 wedges will improve your wedge play and put you closer to the hole more often. We call it ‘The Edison Difference’ and we offer a 30-Day Risk Free Trial so any golfer can experience it for themselves. And with our Summer Sale, you can even save $20.”
From the first glance, you’ll see the EDISON 2.0 wedges don’t look like any other wedges. That’s because they were designed from the ground up with forgiveness as the goal. The reality is that the skills and abilities of recreational golfers are far different from how elite tour players play the game. Edison’s radically different weight distribution and the proven Koehler Sole combine to make them simply “better” than any wedges on the market.
“For over 40 years, I have watched golfers suffer from the inefficiencies of ‘tour design’ wedges,” added Koehler. “Robotic testing consistently proves even the newest iterations of these traditional wedge designs are less forgiving than a tour blade short iron. Our research reveals that less than 10% of golfers consider their wedge play a strength of their games . . . and the wedges they play are a big reason why.”
Koehler’s extensive study of the impact pattern on thousands of recreational golfers’ wedges reveals that most golfers routinely make contact higher in the face and over a larger area than do the elite tour professionals. This is why most amateurs cannot get consistent performance from their wedges, and why you even see tour professionals frquently come up way short with their wedge shots.
Introduced in 2020, the first-generation Edison Forged wedges significantly improved wedge performance by dramatically changing the way mass was distributed across the back of the clubhead. In the EDISON 2.0 line of wedges, an additional 14-17 grams have been positioned even higher in the clubhead, creating a multi-level back design that optimizes smash factor across a larger portion of the face. This repositioning also creates a fresh and distinctive visual appeal to the product.
EDISON 2.0 wedges also feature an improved version of the renowned and proven “Koehler Sole”. Patented over 30 years ago and proven by thousands of golfers, this unique sole design combines both a high and low bounce into each wedge to deliver an unmatched level of sole versatility to handle the vast variety of lies and turf conditions every golf course can throw at you, as well as different swing paths.
Edison’s online buying experience allows the buyer to select their lofts, their preferred shaft and grip and request any custom alterations to Edison standards. This “Build Yours Now” interface coordinates with Edison’s enhanced and improved WedgeFit® Scoring Range Analysis experience.
All EDISON 2.0 wedges are backed by Edison’s bold 30-Day Risk Free Trial. The company will build your first EDISON 2.0 wedge and let you put it to the test on your course, hitting the variety of shots you face every round. If for any reason it’s not the best wedge you’ve ever played, Edison Golf will buy it back, and even pay for shipping both ways. And right now, you can save $20 on that first one.
EDISON 2.0 wedges are engineered to odd-number lofts from 45 to 59 degrees and are custom built for each golfer from a wide selection of premium shafts and grips. Requests for even number lofts are met by tweaking the lower number clubhead. Standard pricing is $199.95 for steel shaft wedges and $214.95 for graphite shafts. Shipping is free, and discounts are applied on orders for full sets of three or more. A broad selection of up-charge options for shafts and grips is also available during the shopping experience via the company’s website at www.EdisonWedges.com.
About Edison Golf Company
Edison Golf Company was formed in 2018 to provide a platform for challenging traditional wedge designs and performance.. Over the past 30 years, Chairman/Director of Innovation, Terry Koehler has raised the bar for wedge performance multiple times through his designs bearing the names Merit® Golf, Reid Lockhart®, EIDOLON®, SCOR™ and Ben Hogan®. He has repeatedly conducted robotic testing of the top brands of ‘tour design’ wedges in his quest to improve golfer’s scoring range performance. Edison wedges were born from the scientific proof that poor distance control, insufficient spin and excessively high ball flight are built into the traditional ‘tour design’ that is reflected in nearly every wedge in the industry today. The company insists on the highest quality components and workmanship and all Edison wedges are custom-built to order for each customer from the Company’s assembly and shipping operations center in Rockport, Texas.
Experience ‘The Edison Difference” and save $20 OFF your first EDISON 2.0 wedge.
