Strategic PR Program to Broadly Promote Player Personalities
(DAYTONA BEACH, FL) — The Ladies Professional Golf Association (LPGA) has partnered with Buffalo Communications (Buffalo) to turnkey a new public relations program showcasing the world’s premier women’s professional sports organization.
Engineered to grow awareness through non-golf media, Buffalo’s strategy focuses on promoting the LPGA Tour’s remarkable collection of exciting, outside-the-ropes stories. These include exceptional young stars, working mothers, style leaders, philanthropists, fitness devotees, adventurists, and the LPGA’s unique global business model.
“Golf media is tremendously supportive of the LPGA, but there’s a wider audience yet to experience why it’s different out here,” says Kraig Kann, Chief Communications Officer of the LPGA. “There are a million stories to tell, and we’re relying on Buffalo to help with lifestyle, fashion, travel and business journalists.”
Boasting an unrivalled global presence, the LPGA Tour features nearly 125 active international players from 25 nations and a 2011 schedule that included events in 13 countries. Last season was marked by the historic rise of Yani Tseng, a breakout win by teen phenom Lexi Thompson and remarkable play by the Tour’s growing cast of stars, including Suzann Pettersen, Paula Creamer, Na Yeon Choi, Stacy Lewis, Michelle Wie, Brittany Lincicome and Cristie Kerr.
“The LPGA offers fans and sponsors incomparable experiences consistent with its mission to inspire, empower, educate and entertain,” says Rich Katz, Managing Director of Buffalo. “Mike Whan’s dynamic leadership and Tour players’ diverse interests away from the course make for compelling editorial coverage.”
Riding a wave of momentum into the new year, the LPGA Tour recently announced its 2012 schedule featuring five new events among 27 tournaments and an increase of roughly $7 million in prize money. This follows a 2011 season that delivered a 29 percent increase in television viewership, a 17 percent jump in digital audience and a social media reach that eclipsed one million fans. A new Japanese television rights partnership with WOWOW was recently announced, as was the launch of Korean and Chinese language LPGA websites and Weebo, the Chinese social media network.
For more information: www.lpga.com, 386.274.6200.
About the LPGA (Ladies Professional Golf Association)
The LPGA is the world’s leading professional golf organization for women. Founded in 1950, the association celebrates a diverse and storied membership with more than 1,700 members representing 29 different countries. With a Vision to inspire, empower, educate and entertain by showcasing the very best of women’s golf, LPGA Tour Professionals compete across the globe, while dedicated LPGA Teaching and Club Professionals (T&CP) directly impact the game through teaching, coaching and management. The Symetra Tour consistently produces a pipeline of talent ready for the world stage.
The LPGA is headquartered in Daytona Beach, Florida. Follow the LPGA on its television home, Golf Channel, and on the web via: www.LPGA.com, www.facebook.com/lpga.official, twitter.com/lpga, and www.youtube.com/lpgavideo.
