Gaylord, MI – Omni La Costa Resort & Spa, one of Southern California’s premier golf and luxury resort destinations, has selected Kevin Frisch PR (KFPR) to manage its golf public relations.
KFPR will develop and implement media and marketing strategies to promote the world-class golf product and champion the acclaimed resort as a leading North American golf destination. Omni La Costa is home to 36 holes of historic championship golf on its Champions and Legends Courses, having hosted the PGA TOUR’s Tournament of Champions from 1969 to 1998. The Omni La Costa Golf Performance Institute features world-class golf instruction under the guidance of director of instruction A.J. Avoli with a host of programs presented by renowned names in game improvement, custom fitting and fitness.
From an award-winning spa to eight sparkling pools and two championship golf courses, Omni La Costa Resort & Spa provides a refreshing escape any time of year. This celebrated retreat brings visitors a true taste of the coastal California lifestyle. Touched by fresh ocean breezes and set within a captivating 400-acre village, Omni La Costa, a GOLF Magazine Top-100 Resort in North America and Golf Digest Editors’ Choice among Best Golf Resorts in California, elevates the concepts recreation and leisure. Originally developed as an amenity-driven playground for well-heeled celebrities and athletes, this legendary resort is California’s playground for all ages.
“Omni La Costa Resort & Spa has a rich and celebrated history and our team remains dedicated to sharing that legacy and the charms of this special place with every member and guest. KFPR sees Omni La Costa like we do and shares a vision to make sure our greatest days are ahead of us,” said Club Director Dustin Irwin. “We look forward to partnering with Kevin Frisch and his talented team to help bring more widespread exposure to the unique programming and luxury lifestyle amenities that make Omni La Costa such a beloved destination.”
Located just north of San Diego in Carlsbad and within easy reach of area beaches and popular tourist attractions, Omni La Costa Resort & Spa, with its 600 rooms, suites and villas, provides an idyllic setting for creating special memories. Generations of members and guests have strolled the Spanish Mission-style property with lushly-landscaped grounds, reclined with a loved one in the spa courtyard, played with their kids (or like a kid) at Splash Landing, discovered tennis or yoga for the very first time, or reconnected with family over evening S’mores making. The Omni La Costa experience is a singular pleasure guests relish sharing with the people who matter most to them.
“Omni La Costa Resort & Spa is a destination synonymous with world-class golf and unforgettable vacation experiences. It’s a privilege to promote this iconic property and share the stories as the La Costa legacy grows in new directions through the years,” Kevin Frisch, CEO of KFPR, said. “The golf staff led by Dustin Irwin is a dream team and their fresh approach to service and the golfing experience sets the standard in the industry.”
THE GOLF STORY AT OMNI LA COSTA RESORT & SPA
It all began in the early 1960s when a real estate developer from Las Vegas discovered an equestrian ranch nestled in the coastal foothills of Southern California. Originally conceived as a residential resort offering activities and instruction for all ages, La Costa’s 40 units were available to guests for $22 per night which included green fees, as well as access to tennis, horse stables and the pool.
La Costa’s original 7,200-yard, par-72 golf course was designed by renowned architect Dick Wilson. It covered 215 acres and cost $1.5 million to build. By the time the resort opened, it had already been selected to host the made-for-TV CBS Golf Classic. The greatest professional golfers of their day graced the links at La Costa, including Sam Snead, Ray Floyd, Arnold Palmer, Bobby Nichols, and Jack Nicklaus. Dick Wilson’s partner Joe Lee added nine holes in 1973 with the final nine holes opening in 1984.
The PGA TOUR’s Tournament of Champions (later called the Mercedes Championship and the Sentry Tournament of Champions) was hosted at La Costa from 1969 until 1998. The tournament included some of the greatest players in history like Phil Mickelson, Gary Player, Tom Watson and Tiger Woods. It also included some of the greatest moments in golf, like when a then 21-year-old Tiger Woods beat Tom Lehman with a near-ace on the first playoff hole, preceded by four consecutive closing birdies on the “Longest Mile” to get in to the playoff.
In 1999, the WGC Andersen Consulting World Match Play Championship was played on the original course layout with the opening nine composed of holes 10 through 18 on the Legends Course while the closing nine consisted of holes one through three and 13 through 18 on the Champions Course. The five-day televised event raised more than $500,000 for local charities.
Today, Omni La Costa Resort & Spa is a golfer’s paradise for members and resort guests and one of the ultimate vacation getaways in Southern California.
For more information, call (760) 438-9111 or visit www. https://www.omnihotels.com/hotels/san-diego-la-costa/golf.
About Omni La Costa Resort & Spa
An escape from the everyday, Omni La Costa Resort & Spa was originally created as a playground for celebrities and athletes with every amenity imaginable and is now the perfect destination for family vacations, meetings and events and more. The Spanish Mission-style property boasts more than 600 guestrooms, suites and villas, 110,000 square feet of meeting and event space, an Athletic Club, and eight sparking pools including an adults-only pool and exhilarating waterslides. Two iconic golf courses, Champions & Legends are complemented by the Golf Performance Institute, offering Southern California’s most comprehensive game improvement program. The 43,000-square-foot Spa at La Costa includes a private pool, waterfall showers, café and therapeutic reflexology path. Acclaimed restaurants – Bob’s Steak & Chop House and VUE – present an updated take on local cuisine. For more information, call (800) 854-5000 or visit www.omnilacosta.com.
“The La Costa Lifestyle” of the ‘60s and ‘70s
By the mid-1960s, La Costa had become the go-to spot for Hollywood elite. The golf course received international praise and was routinely played by Frank Sinatra, Dean Martin and Bob Hope. In the early 1970s, the famed Pancho Segura was the resident pro and La Costa became the tennis epicenter with Charlton Heston, Johnny Carson and Desi Arnaz exchanging rallies during their visits. The crown jewel of La Costa, The Spa, was a refuge for some of the world’s most powerful people including Richard Nixon, Jackie Kennedy, and Chief Justice Earl Warren. La Costa had quickly established itself as the top destination for Hollywood elite who wanted to experience “The La Costa Lifestyle.”
About Kevin Frisch PR Kevin Frisch PR (KFPR) has been an industry leader in golf public relations, marketing, and operations for more than 20 years with more than 65 years of combined team experience. The cutting-edge firm has exposed millions of consumers to brands through effective media strategies for golf courses, resort destinations, products and technology, state tourism bureaus, golf academies, and sports franchises. Additionally, KFPR advises clients on golf operations, marketing, business development and course rating strategies while providing professional golf, lifestyle and architectural photography and video production. Its growing base of clients, which continues to expand nationwide, includes BOYNE Golf, Forest Dunes, Omni La Costa Resort and Spa, Horseshoe Bay Resort, Harbor Shores Resort, French Lick Resort, Island Resort & Casino, Mistwood Golf Club, HONMA Golf, TGA Premier Sports, V1 Sports, and NextLinks, to name a few. KFPR maintains membership in the golf and travel industries leading organizations including the Golf Writers Association of America (GWAA), International Network of Golf (ING) and Society of American Travel Writers (SATW). Visit www.kevinfrischpr.com.
