Tacoma, Washington – TRUE linkswear (TRUE), creator of ultra-comfortable, modern golf footwear designed for walking on and off the course, announces its most successful product launch to date following the 2024 PGA Show. The golf industry’s largest gathering saw the TRUE team connect with more than 500 buyers and media who got a sneak peek at the innovative brand’s groundbreaking new line of performance-and-comfort-centric footwear and apparel.
“From the moment the show began, it was clear that it was going to be huge,” said TRUE CEO Jason Moore. “Our booth, a constant hub of activity, was the epicenter of an incredible buzz that resonated throughout the event. We weren’t just participants; we were trendsetters, leading the charge in redefining golf footwear and apparel.
“The new product lineup was the star of the show. We unveiled a range of shoes that perfectly encapsulated our ethos – blending style, comfort and functionality. Each product was a result of meticulous design and innovation, tailored to meet the evolving needs of modern golfers. From sleek, waterproof designs to eco-friendly materials, our shoes were a hit, attracting attention for their unique blend of aesthetics and performance.”
TRUE has introduced new footwear, apparel/rainwear, and an innovative customization program, highlighted by:
TRUE LUX G
Estimated launch date: May, 2024 MSRP: $175 Colors Available: Black, Grey, White, women’s exclusive Soft Rose Available in: Men’s & Women’s
The first new model of 2024 combines TOUR-level performance with a new fit and feel. LUX G is a fully waterproof (2-year warranty) construction with the signature TRUE easy-on collar and cushioned ride. Designed with style and performance in mind, it offers a comfortable fit and feel unlike anything on the market.
FEATURES:
• TOUR-level performance • NEW Neoprene easy-on collar construction • Wanderlux midsole for a supportive-yet-comfortable ride • Padded heel lock system to ensure stability throughout the swing • Achilles heel pad prevents rubbing or any friction whatsoever • Antimicrobial EVA comfort insole • Waterproof construction (2-year warranty) • NEW Multi-material construction to ensure comfort, durability and waterproofing
TRUE LUX 2
Estimated launch date: Summer, 2024 MSRP: $295 Colors Available: Charge White, Coastal White, Tradition White, Icey Grey, Natural Black Available in: Men’s
TRUE’s first spiked shoe since the brand’s 2017 relaunch, LUX 2 pulls out all the stops geared toward comfort and TOUR-level performance. With a new soft-spike construction and NRG carbon fiber plate, LUX 2 is destined to be the highest performing golf shoe TRUE has ever made. Complete with a 2-year waterproof warranty, it’s guaranteed to be comfortable.
FEATURES:
• TOUR-level performance • NEW Soft Spike system for added grip and stability • NEW NRG carbon fiber plate for additional rebound and power; also prevents irritation and rub from the soft spikes through the midsole • Napa Leather for a buttery soft fit and feel • NEW Water-lock tongue construction to ensure additional coverage • NEW Concave heel construction for easy-on access and additional comfort
TRUE OG CUSH
Estimated launch date: Summer, 2024 MSRP: TBD Colors Available: White, Grey, Black, Patriot, Pearl Grey, PNW Grey Day Available in: Men’s
TRUE has always been known for its unique approach to natural footwear by incorporating zero-drop and wide toe box technology into its original lineup. The OG Cush is the first refreshed zero-drop, wide toe box model on an all-new outsole featuring this technology. With input from podiatrists and foot health experts, OG Cush is a first-of-its-kind cushioned zero drop shoe, meaning you’re in for a comfortable ride while maintaining a healthy ergonomic fit and feel.
FEATURES:
• Zero drop construction for a natural, connected feel • Extra wide toe box (up to EEE) for a natural fit • Water-resistant construction and materials • NEW OG grip tread for more coverage and traction on all surfaces • NEW Athletic-inspired midsole that looks good on and off the course • NEW Fit, feel and added cushion underfoot while maintaining the ethos of our original lineup
Future Staples 3L Rain Jacket
The TRUE Future Staples 3L Rain Jacket is ideal whether you’re facing a light drizzle at the local muni or gearing up for a five-day Bandon downpour. A full-nylon shell with both a 20,000mm waterproof and breathability rating, it keeps you dry in any environment without becoming sweaty or clammy inside. The thermoregulating interior liner ensures your body stays at the proper temperature. It’s patterned for frequent movement with a 4-way stretch material and extra flex in just the right places for your swing. The cherry on top? The hood clips to the back of the jacket – ensuring it stays in place. This is technical precision perfected. Featuring an industry-leading five-year warranty, it’s available in Black and Olive with an MSRP of $500.
TRUE Event Customization
TRUE is also building on the popular elaborate event and pro shop customization experience by adding new custom hoodies, headwear, footwear, apparel and more in 2024. Offering a one-of-a-kind experience featuring a range of unique customization options with low minimums, quick turnaround, and the highest quality gear on the market. This is why courses like Bandon Dunes, Firestone CC, Chambers Bay, Phoenix CC, and Sanderson Farms Championship choose TRUE for their custom gifting and pro shop experience. It includes custom laser-engraved footwear, custom headwear, and a new printable program.
Moore said that 2024 will include TRUE’s most robust offering ever. It represents a culmination of a full decade of ideas, effort and energy into an expansive line that serves players of every level. “We’re here to make your next round more enjoyable,” he said. “For that to happen, you need comfortable shoes that look and feel good. You must have apparel that functions and fits your style. You need to have knickknacks too, from rain gear to headcovers and golf gloves, and everything in between. TRUE exists to make your next golf trip as enjoyable as possible. If you’re packing TRUE gear, it’s going to work, it’s going to hold up, and you’re going to feel good wearing it. For our team, that’s the ultimate testament. If you fill up that duffel bag for your next golf trip with nothing but TRUE gear, we’re going be extremely proud as a brand who prides itself in outfitting golfers with comfortable, functional, durable and timelessly stylish footwear, apparel and accessories.”
For more information on TRUE and its new products, visit www.truelinkswear.com.
About TRUE TRUE crafts naturally comfortable gear ready to perform from the links to the streets. As a collective, we aim to inspire each other to achieve camaraderie, wellness and purpose in the pursuit of par. We’re a group of family and friends dedicated to sharing our passion and excitement for footwear and the game of golf with like-minded players. Born amid the rugged golf landscapes of the Pacific Northwest, we use only the finest and responsibly sourced materials to protect golfers from the elements and help them #enjoythewalk.
In keeping with its global ethos, TRUE’s current footwear portfolio includes five core designs focused on sustainability, performance and comfort with a modern, minimalist aesthetic appealing to professional golfers, dedicated amateurs, avid recreational players and new golfers alike. Several TRUE models, like the recently released All Day Ripstop, are crafted almost entirely from recycled materials.
