ROCKPORT, TX, January 31, 2024… Edison Golf, a company dedicated to revolutionizing wedge performance for recreational golfers, has launched its new website at EdisonWedges.com. The site confirms Edison Golf’s position as the industry’s premier custom wedge brand and is designed to streamline the custom wedge buying experience.
The new, contemporary website tells the Edison Golf story of innovation and performance and highlights the EDISON 2.0 wedges which provide forgiveness and any-lie versatility without sacrificing precision shot making. The new site takes the golfer through a step-by-step experience to build their custom EDISON 2.0 wedges to their exact specifications.
“In contrast to almost all other wedges targeted to the skills of elite tour pros, for nearly 40 years, I have been focused on helping the everyday golfer play better,” said Edison Founder Terry Koehler. “The new website explains the benefits of using wedges designed for the way they play vs. the way tour professionals play and makes it easier for them to put one to the test with our 100% Risk Free Trial.”
The new website clearly presents the innovative EDISON 2.0 wedge technologies, which represent a quantum leap in wedge design and performance. The visual departure from what traditional wedges have always looked like is because they have the most efficient distribution of clubhead mass in the category to deliver improved distance consistency, more forgiveness and enhanced spin.
A new and improved WedgeFit Scoring Range Analysis takes the golfer through an examination of their particular scoring range needs to help ensure proper loft gapping, shaft selection, length, lie angle and grip preference. From their WedgeFit output, golfers can enjoy a streamlined purchasing process that allows them to easily custom-build their wedges to their personal specifications. The site offers single wedges, sets of three or four with discounted pricing, or heads only for the do-it yourselfers.
In addition to wedge recommendations, golfers who take the WedgeFit Scoring Range Analysis will receive Koehler’s “Wedgeology 101” series of emails that reveal the truths behind wedge performance and give insights from his 30+ years as a wedge designer. They will also receive a new “Wedge Play Master” series to share tips, hacks, and techniques to get more out of their scoring range performance.
“Our wedges look different than the wedges people are used to seeing, but that is by design so they can play better,” continued Koehler.
“Modern golf club history shows us that every major performance improvement has required us to get used to a different look, dating all the way back to steel shafts. The Ping® Anser® certainly didn’t look like the classic BullsEyes and 8802s of the day. The original metal woods were a far cry from persimmon drivers. Cavity-back irons . . . graphite shafts . . . oversized drivers . . . hybrids . . . ‘better’ has always looked different.
“In golf clubs, like most things, the old adage form follows function is very true. To make wedges perform measurably better, I had to make them look dramatically different . . . just like all these other advances. But at address, the EDISON 2.0 wedges have a clean and classic look golfers are used to seeing.”
All EDISON 2.0 wedges are backed by the Company’s 100% Risk Free Trial. The Edison craftsmen will custom build any EDISON 2.0 wedge and ship it to you with shipping paid for by Edison. You can put it to the test on your course, hitting the variety of shots you face every round. If for any reason it’s not the best wedge you’ve ever played, Edison Golf will buy it back.
For more information about EDISON 2.0 wedges, and to explore the new website, please visit EdisonWedges.com.
About Edison Golf Company
Edison Golf Company was formed in 2018 to provide a platform for development of the Edison Forged wedges and is establishing itself as golf’s premier custom wedge brand. Over the past 30 years, Chairman/Director of Innovation, Terry Koehler has raised the bar for wedge performance multiple times through his designs bearing the names Merit® Golf, Reid Lockhart®, EIDOLON®, SCOR™ and Ben Hogan®. He has repeatedly conducted robotic and live golfer testing of the top brands of ‘tour design’ wedges in his quest to improve golfer’s scoring range performance. Edison wedges were born from the scientific proof that poor distance control, insufficient spin and excessively high ball flight are built into the traditional ‘tour design’ that is reflected in nearly every wedge in the industry today. The company insists on the highest quality components and workmanship and all Edison wedges are custom-built to order for each customer from the Company’s assembly and shipping operations center in Rockport, Texas.
The new, contemporary website tells the Edison Golf story of innovation and performance and highlights the EDISON 2.0 wedges which provide forgiveness and any-lie versatility without sacrificing precision shot making. The new site takes the golfer through a step-by-step experience to build their custom EDISON 2.0 wedges to their exact specifications.
“In contrast to almost all other wedges targeted to the skills of elite tour pros, for nearly 40 years, I have been focused on helping the everyday golfer play better,” said Edison Founder Terry Koehler. “The new website explains the benefits of using wedges designed for the way they play vs. the way tour professionals play and makes it easier for them to put one to the test with our 100% Risk Free Trial.”
The new website clearly presents the innovative EDISON 2.0 wedge technologies, which represent a quantum leap in wedge design and performance. The visual departure from what traditional wedges have always looked like is because they have the most efficient distribution of clubhead mass in the category to deliver improved distance consistency, more forgiveness and enhanced spin.
A new and improved WedgeFit Scoring Range Analysis takes the golfer through an examination of their particular scoring range needs to help ensure proper loft gapping, shaft selection, length, lie angle and grip preference. From their WedgeFit output, golfers can enjoy a streamlined purchasing process that allows them to easily custom-build their wedges to their personal specifications. The site offers single wedges, sets of three or four with discounted pricing, or heads only for the do-it yourselfers.
In addition to wedge recommendations, golfers who take the WedgeFit Scoring Range Analysis will receive Koehler’s “Wedgeology 101” series of emails that reveal the truths behind wedge performance and give insights from his 30+ years as a wedge designer. They will also receive a new “Wedge Play Master” series to share tips, hacks, and techniques to get more out of their scoring range performance.
“Our wedges look different than the wedges people are used to seeing, but that is by design so they can play better,” continued Koehler.
“Modern golf club history shows us that every major performance improvement has required us to get used to a different look, dating all the way back to steel shafts. The Ping® Anser® certainly didn’t look like the classic BullsEyes and 8802s of the day. The original metal woods were a far cry from persimmon drivers. Cavity-back irons . . . graphite shafts . . . oversized drivers . . . hybrids . . . ‘better’ has always looked different.
“In golf clubs, like most things, the old adage form follows function is very true. To make wedges perform measurably better, I had to make them look dramatically different . . . just like all these other advances. But at address, the EDISON 2.0 wedges have a clean and classic look golfers are used to seeing.”
All EDISON 2.0 wedges are backed by the Company’s 100% Risk Free Trial. The Edison craftsmen will custom build any EDISON 2.0 wedge and ship it to you with shipping paid for by Edison. You can put it to the test on your course, hitting the variety of shots you face every round. If for any reason it’s not the best wedge you’ve ever played, Edison Golf will buy it back.
For more information about EDISON 2.0 wedges, and to explore the new website, please visit EdisonWedges.com.
About Edison Golf Company
Edison Golf Company was formed in 2018 to provide a platform for development of the Edison Forged wedges and is establishing itself as golf’s premier custom wedge brand. Over the past 30 years, Chairman/Director of Innovation, Terry Koehler has raised the bar for wedge performance multiple times through his designs bearing the names Merit® Golf, Reid Lockhart®, EIDOLON®, SCOR™ and Ben Hogan®. He has repeatedly conducted robotic and live golfer testing of the top brands of ‘tour design’ wedges in his quest to improve golfer’s scoring range performance. Edison wedges were born from the scientific proof that poor distance control, insufficient spin and excessively high ball flight are built into the traditional ‘tour design’ that is reflected in nearly every wedge in the industry today. The company insists on the highest quality components and workmanship and all Edison wedges are custom-built to order for each customer from the Company’s assembly and shipping operations center in Rockport, Texas.
