Greenville, SC (January 18, 2024) – The Valgroup, parent company of American Fit, will launch its Pickleball-designed fashion line for women under its new brand, Points & Lines, at the upcoming PGA Merchandise Show. This launch will take place alongside sister brand American Fit, one of the most fashion-forward golf apparel companies and the maker of several major private label collections.
“The unveiling of Points & Lines is an extension of American Fit and Valgroup and our dedication to producing premium collections for the upscale golf and racquet sport dedicated pro shops, clubs and resort boutiques,” stated American Fit CEO Diego Levental. “Buyers can expect to see firsthand some of our new Pickleball products that were meticulously designed with the more active Pickleball player in mind who wear their racquet sport apparel both on and off the courts.”
The rapidly growing number of female Pickleball players will quickly see Points & Lines, and American Fit, have been designed to be appeal to very active players who are enthusiastically engaged in demanding lives that reflect a modern approach to living a “fashionable lifestyle.”
As does American Fit, Points & Lines places a strong emphasis on personal style, new ideas both on and off the Court and individual appearance.
“Our aim is to offer the ultimate apparel choice for both on and off the Pickelball court and golf course with Points & Lines and American Fit,” said Levental. “Our customers value fashion excellence, whether they are engaged in their beloved sport, savoring a fine dining experience at their club or a restaurant, or simply going about their casual everyday lives. Through Points & Lines and American Fit, we are proud to provide comfortable and stylish apparel that caters to all the needs of our diverse audience.”
The new Points & Lines along with the Holiday, Fall – Winter American Fit Collections will be displayed at Booth #3978 at the upcoming PGA SHOW in Orlando from January 23 – 25, 2004. If you cannot attend the Show you can see the lines by contacting your American Fit sales representative or by calling American Fit at 864-275-6000.
ABOUT AMERICAN FIT
American Fit is a wholly owned subsidiary of Valgroup International with offices in Santa Fe, Argentina and throughout South America. It fashion designs in New York and produces higher-end apparel from its production facilities in Lima, Peru. It maintains a North American operations office in Ft. Lauderdale, FL and centralized warehousing in the U.S. is managed from Miami, FL Its sales and marketing activities are coordinated through Sector Sports and Associates of Greenville, SC. Sales are coordinated through a national network of independent golf industry sales representatives. Visit www.AmericanFit.com for more information.
The unveiling of Points & Lines™ Pickleball Collection will join All American Fit™ ’24 Men’s, Women’s and Junior Holiday, Fall – Winter Collections to be revealed at this year’s show for Green Grass Golf Shops and Racquet Sports Clubs…. making these upmarket apparel brands among the most fashionable and profitable in the industry.
