ROCKPORT, TX, November 9, 2023… Edison Golf, a company dedicated to revolutionizing wedge performance for recreational golfers, announces that it has doubled its standard offering (no upcharge) of KBS premium shafts for its line of EDISON 2.0 wedges.
The standard offering of KBS steel shafts has increased from the current KBS Tour 110R, 120S and 130X, to include the KBS Hi-Rev wedge shaft in both R and S flexes, and the KBS Tour V in S flex. On the graphite side, the KBS PGI series of standard shafts has been expanded from the PGI 70, PGI 80, and PGI 90 to include the PGI 50, PGI 60, and PGI 100.
“This expansion further accents Edison Golf’s commitment to being the premier custom-fit, custom-built wedge brand in the industry,” said Terry Koehler, Chairman and Director of Innovation at Edison Golf. “Edison now has the largest selection of premium standard shafts in the industry, allowing golfers to get exactly the right shaft in their wedges to optimize performance.”
In addition to the KBS shafts, Edison Golf will build custom EDISON 2.0 wedges on any available shaft in the marketplace at the golfer’s request, with reasonable upcharges.
The EDISON 2.0 wedges represent a quantum leap in wedge design, as they are the only wedges on the market specifically designed around a multi-year study of the way recreational golfers hit their wedges, as opposed to being designed for the extraordinary skills of elite tour players. They have the most efficient distribution of clubhead mass in the category to deliver improved distance consistency, more forgiveness and enhanced spin.
Introduced in 2020, the original Edison Forged wedges significantly improved wedge performance by dramatically changing the way mass was distributed across the back of the clubhead. In the EDISON 2.0 line of wedges, an additional 14-17 grams have been positioned even higher in the clubhead, achieved by creation of a multi-level back design that optimizes smash factor across the face. This repositioning also creates a fresh and distinctive visual appeal to the product.
In addition to enhanced weighting technologies, the EDISON 2.0 wedges feature an improved version of the renowned and proven “Koehler Sole”. Patented by Koehler over 30 years ago, this unique sole design combines both a high and low bounce into each wedge and has been proven by thousands of golfers to deliver an unmatched level of sole versatility to handle different lies and different swing paths.
All EDISON 2.0 wedges are backed by the Company’s 100% Risk Free Trial. The Edison craftsmen will build you any EDISON 2.0 wedge and let you put it to the test on your course, hitting the variety of shots you face every round. If for any reason it’s not the best wedge you’ve ever played, Edison Golf will buy it back.
Edison’s website also features the unique WedgeFit® Scoring Range Analysis, a 20-question exercise which gives golfers a unique look at their scoring range performance and suggests the lofts, shafts, grips, and specifications that will fit their game best.
EDISON 2.0 wedges are engineered in odd-number lofts from 45 to 59 degrees and are custom built for each golfer from a wide selection of premium KBS® shafts and Lamkin® grips. Requests for even number lofts are met by tweaking the lower number clubhead. Standard pricing is $199.95 for steel shaft wedges and $214.95 for graphite shafts. Shipping is always free, and discounts are applied on orders for full sets of three or more. The shopping experience is clean and easy on the company’s website at www.EdisonWedges.com.
About Edison Golf Company
Edison Golf Company was formed in 2018 to provide a platform for development of the Edison Forged wedges. Over the past 30 years, Chairman/Director of Innovation, Terry Koehler has raised the bar for wedge performance multiple times through his designs bearing the names Merit® Golf, Reid Lockhart®, EIDOLON®, SCOR™ and Ben Hogan®. He has repeatedly conducted robotic and live golfer testing of the top brands of ‘tour design’ wedges in his quest to improve golfer’s scoring range performance. Edison wedges were born from the scientific proof that poor distance control, insufficient spin and excessively high ball flight are built into the traditional ‘tour design’ that is reflected in nearly every wedge in the industry today. The company insists on the highest quality components and workmanship and all Edison wedges are custom-built to order for each customer from the Company’s assembly and shipping operations center in Rockport, Texas.
The standard offering of KBS steel shafts has increased from the current KBS Tour 110R, 120S and 130X, to include the KBS Hi-Rev wedge shaft in both R and S flexes, and the KBS Tour V in S flex. On the graphite side, the KBS PGI series of standard shafts has been expanded from the PGI 70, PGI 80, and PGI 90 to include the PGI 50, PGI 60, and PGI 100.
“This expansion further accents Edison Golf’s commitment to being the premier custom-fit, custom-built wedge brand in the industry,” said Terry Koehler, Chairman and Director of Innovation at Edison Golf. “Edison now has the largest selection of premium standard shafts in the industry, allowing golfers to get exactly the right shaft in their wedges to optimize performance.”
In addition to the KBS shafts, Edison Golf will build custom EDISON 2.0 wedges on any available shaft in the marketplace at the golfer’s request, with reasonable upcharges.
The EDISON 2.0 wedges represent a quantum leap in wedge design, as they are the only wedges on the market specifically designed around a multi-year study of the way recreational golfers hit their wedges, as opposed to being designed for the extraordinary skills of elite tour players. They have the most efficient distribution of clubhead mass in the category to deliver improved distance consistency, more forgiveness and enhanced spin.
Introduced in 2020, the original Edison Forged wedges significantly improved wedge performance by dramatically changing the way mass was distributed across the back of the clubhead. In the EDISON 2.0 line of wedges, an additional 14-17 grams have been positioned even higher in the clubhead, achieved by creation of a multi-level back design that optimizes smash factor across the face. This repositioning also creates a fresh and distinctive visual appeal to the product.
In addition to enhanced weighting technologies, the EDISON 2.0 wedges feature an improved version of the renowned and proven “Koehler Sole”. Patented by Koehler over 30 years ago, this unique sole design combines both a high and low bounce into each wedge and has been proven by thousands of golfers to deliver an unmatched level of sole versatility to handle different lies and different swing paths.
All EDISON 2.0 wedges are backed by the Company’s 100% Risk Free Trial. The Edison craftsmen will build you any EDISON 2.0 wedge and let you put it to the test on your course, hitting the variety of shots you face every round. If for any reason it’s not the best wedge you’ve ever played, Edison Golf will buy it back.
Edison’s website also features the unique WedgeFit® Scoring Range Analysis, a 20-question exercise which gives golfers a unique look at their scoring range performance and suggests the lofts, shafts, grips, and specifications that will fit their game best.
EDISON 2.0 wedges are engineered in odd-number lofts from 45 to 59 degrees and are custom built for each golfer from a wide selection of premium KBS® shafts and Lamkin® grips. Requests for even number lofts are met by tweaking the lower number clubhead. Standard pricing is $199.95 for steel shaft wedges and $214.95 for graphite shafts. Shipping is always free, and discounts are applied on orders for full sets of three or more. The shopping experience is clean and easy on the company’s website at www.EdisonWedges.com.
About Edison Golf Company
Edison Golf Company was formed in 2018 to provide a platform for development of the Edison Forged wedges. Over the past 30 years, Chairman/Director of Innovation, Terry Koehler has raised the bar for wedge performance multiple times through his designs bearing the names Merit® Golf, Reid Lockhart®, EIDOLON®, SCOR™ and Ben Hogan®. He has repeatedly conducted robotic and live golfer testing of the top brands of ‘tour design’ wedges in his quest to improve golfer’s scoring range performance. Edison wedges were born from the scientific proof that poor distance control, insufficient spin and excessively high ball flight are built into the traditional ‘tour design’ that is reflected in nearly every wedge in the industry today. The company insists on the highest quality components and workmanship and all Edison wedges are custom-built to order for each customer from the Company’s assembly and shipping operations center in Rockport, Texas.
