ROCKPORT, TX, August 8, 2023… Edison Golf, a company dedicated to revolutionizing wedge performance for recreational golfers, announces that the new EDISON 2.0 wedge design positions up to 42% more mass directly behind or even above center-face and high-face impact points than any other wedges on the market, leading the wedge category with the redistribution of mass in the club head.
“I’ve been pursuing dramatic changes in wedge design for over thirty years,” said Terry Koehler, Chairman and Director of Innovation at Edison Golf. “It’s obvious all major wedge brands have started putting just a little bit more mass in the top portion of the clubhead, however, none are anywhere close to the EDISON 2.0. In fact, none of today’s wedges have even caught up to where my Reid Lockhart® wedges were in the 1990s. A caliper measurement comparison of the face thickness of any major brand wedge to my historic wedge designs proves that I have led this design concept for decades. The EDISON 2.0 wedges are generations ahead of everyone else.”
The EDISON 2.0 wedges represent a quantum leap in wedge design, as they are the only wedges on the market specifically designed around a multi-year study of the way recreational golfers hit their wedges, as opposed to being designed for the extraordinary skills of elite tour players. They have the most efficient distribution of clubhead mass in the category to deliver better distance consistency, more forgiveness and improved spin.
Koehler shares that his extensive study of the impact pattern on thousands of recreational golfers’ wedges reveals that even the most skilled golfers routinely make contact higher in the face and over a larger area than do the elite tour professionals. He explains this is why rank-and-file amateurs cannot get consistent performance from their wedges, and why you even see tour professionals frequently come up way short with their wedge shots.
Introduced in 2020, the original Edison Forged wedges significantly improved wedge performance by dramatically changing the way mass was distributed across the back of the clubhead. In the EDISON 2.0 line of wedges, an additional 14-17 grams have been positioned even higher in the clubhead, achieved by creation of a multi-level back design that optimizes smash factor across the face. This repositioning also creates a fresh and distinctive visual appeal to the product.
In addition to enhanced weighting technologies, the EDISON 2.0 wedges feature an improved version of the renowned and proven “Koehler Sole”. Patented by Koehler over 30 years ago, this unique sole design combines both a high and low bounce into each wedge and has been proven by thousands of golfers to deliver an unmatched level of sole versatility to handle different lies and different swing paths.
The technologies found only in the EDISON 2.0 wedges further separate and distance Koehler’s work from all other wedge brands.
All EDISON 2.0 wedges are backed by the Company’s 30-Day Risk Free Trial. The Edison craftsmen will build you any EDISON 2.0 wedge and let you put it to the test on your course, hitting the variety of shots you face every round. If for any reason it’s not the best wedge you’ve ever played, Edison Golf will buy it back.
EDISON 2.0 wedges are engineered to odd-number lofts from 45 to 59 degrees and are custom built for each golfer from a wide selection of premium KBS® shafts and Lamkin® grips. Requests for even number lofts are met by tweaking the lower number clubhead. Standard pricing is $199.95 for steel shaft wedges and $214.95 for graphite shafts. Shipping is always free, and discounts are applied on orders for full sets of three or more. The shopping experience is clean and easy on the company’s website at www.EdisonWedges.com.
About Edison Golf Company
Edison Golf Company was formed in 2018 to provide a platform for development of the Edison Forged wedges. Over the past 30 years, Chairman/Director of Innovation, Terry Koehler has raised the bar for wedge performance multiple times through his designs bearing the names Merit® Golf, Reid Lockhart®, EIDOLON®, SCOR™ and Ben Hogan®. He has repeatedly conducted robotic and live golfer testing of the top brands of ‘tour design’ wedges in his quest to improve golfer’s scoring range performance. Edison wedges were born from the scientific proof that poor distance control, insufficient spin and excessively high ball flight are built into the traditional ‘tour design’ that is reflected in nearly every wedge in the industry today. The company insists on the highest quality components and workmanship and all Edison wedges are custom-built to order for each customer from the Company’s assembly and shipping operations center in Rockport, Texas.
“I’ve been pursuing dramatic changes in wedge design for over thirty years,” said Terry Koehler, Chairman and Director of Innovation at Edison Golf. “It’s obvious all major wedge brands have started putting just a little bit more mass in the top portion of the clubhead, however, none are anywhere close to the EDISON 2.0. In fact, none of today’s wedges have even caught up to where my Reid Lockhart® wedges were in the 1990s. A caliper measurement comparison of the face thickness of any major brand wedge to my historic wedge designs proves that I have led this design concept for decades. The EDISON 2.0 wedges are generations ahead of everyone else.”
The EDISON 2.0 wedges represent a quantum leap in wedge design, as they are the only wedges on the market specifically designed around a multi-year study of the way recreational golfers hit their wedges, as opposed to being designed for the extraordinary skills of elite tour players. They have the most efficient distribution of clubhead mass in the category to deliver better distance consistency, more forgiveness and improved spin.
Koehler shares that his extensive study of the impact pattern on thousands of recreational golfers’ wedges reveals that even the most skilled golfers routinely make contact higher in the face and over a larger area than do the elite tour professionals. He explains this is why rank-and-file amateurs cannot get consistent performance from their wedges, and why you even see tour professionals frequently come up way short with their wedge shots.
Introduced in 2020, the original Edison Forged wedges significantly improved wedge performance by dramatically changing the way mass was distributed across the back of the clubhead. In the EDISON 2.0 line of wedges, an additional 14-17 grams have been positioned even higher in the clubhead, achieved by creation of a multi-level back design that optimizes smash factor across the face. This repositioning also creates a fresh and distinctive visual appeal to the product.
In addition to enhanced weighting technologies, the EDISON 2.0 wedges feature an improved version of the renowned and proven “Koehler Sole”. Patented by Koehler over 30 years ago, this unique sole design combines both a high and low bounce into each wedge and has been proven by thousands of golfers to deliver an unmatched level of sole versatility to handle different lies and different swing paths.
The technologies found only in the EDISON 2.0 wedges further separate and distance Koehler’s work from all other wedge brands.
All EDISON 2.0 wedges are backed by the Company’s 30-Day Risk Free Trial. The Edison craftsmen will build you any EDISON 2.0 wedge and let you put it to the test on your course, hitting the variety of shots you face every round. If for any reason it’s not the best wedge you’ve ever played, Edison Golf will buy it back.
EDISON 2.0 wedges are engineered to odd-number lofts from 45 to 59 degrees and are custom built for each golfer from a wide selection of premium KBS® shafts and Lamkin® grips. Requests for even number lofts are met by tweaking the lower number clubhead. Standard pricing is $199.95 for steel shaft wedges and $214.95 for graphite shafts. Shipping is always free, and discounts are applied on orders for full sets of three or more. The shopping experience is clean and easy on the company’s website at www.EdisonWedges.com.
About Edison Golf Company
Edison Golf Company was formed in 2018 to provide a platform for development of the Edison Forged wedges. Over the past 30 years, Chairman/Director of Innovation, Terry Koehler has raised the bar for wedge performance multiple times through his designs bearing the names Merit® Golf, Reid Lockhart®, EIDOLON®, SCOR™ and Ben Hogan®. He has repeatedly conducted robotic and live golfer testing of the top brands of ‘tour design’ wedges in his quest to improve golfer’s scoring range performance. Edison wedges were born from the scientific proof that poor distance control, insufficient spin and excessively high ball flight are built into the traditional ‘tour design’ that is reflected in nearly every wedge in the industry today. The company insists on the highest quality components and workmanship and all Edison wedges are custom-built to order for each customer from the Company’s assembly and shipping operations center in Rockport, Texas.
