COLLINGWOOD, ON, Canada — January 11, 2023 – Biion Footwear, designed and styled in Canada, announced plans today to exhibit at the 2023 PGA Show, Jan. 24-27, in Orlando, Fla.
Biion will be featuring new oxford designs, an all-new trainer and the industry’s first performance golf Chelsea boot.
“Sustainability has always been at the forefront of Biion’s development, and we are proud to introduce the all new Biion Blue Collection made from 100% recycled plastic bottles collected from oceans worldwide,” said Richard Buchanan, founder of Biion Footwear. “This is a game-changer for the industry and the environment.”
“We’re excited to return to the PGA Show after an absence of several years,” added Buchanan. “The golf industry has always been an integral part of our business and we recognize the importance connecting personally with our key accounts and buyers at this show. We invite show attendees to stop by our booth #3473, try on some Biions, and enjoy a cocktail and live music in the Biion Leisure Lounge.”
Biion Footwear has expanded its global presence with partners now in over 40 countries and Biion store expansion plans on all countries. Most notably, Metro India, one of the largest footwear distributors in the world has signed a long-term contract to grow the Biion brand throughout India. Biion is also opening up its new European office in July this year based out of Milan, the fashion hub of the world.
All Biion shoes feature a remarkable set of features in a striking array of colors and styles to enhance life on and off the course. Features include:
Hextragrip traction outsole provides an extremely low-profile performance, offering the ultimate connection to the ground with amazing balance through every swing. Biion’s HEXcell nano molecular EVA technology forms to your foot giving you a performing shoe with a precision fit. The lightweight, flexible EVA material keeps you light on your feet and comfortable before, during, and after your game, helping to reduce leg fatigue for greater performance on the long haul. Biion keeps your foot cool with strategically placed ventilation holes throughout the shoe. A dual density, energy-return midsole works with the golfer, allowing for the natural movement of your feet through every step, and every swing. Biion’s spikeless HEXTRA-GRIP tread provides outstanding traction, strength and stability in your swing. The massage nodes within every Biion shoe give your feet a therapeutic sensation with every step. Biion shoes are resistant to mildew, bacteria and are anti-microbial, keeping you and your family healthy.
The Oxford is the Biion original. With dual density midsole, 3-piece construction and Hextra-Grip™️ outsole, this high-performance statement covers a remarkable range of situations, occupations and pursuits. Tuxedo to denim, the golf course to dinner party, the Biion Oxford is full spectrum performance fashion.
In the tradition of the iconic tennis trainer silhouette, the new global award- winning Biion Trainer brings a sport-casual look to the course without jeopardizing performance. Even Stan Smith would be envious.
The Chelsea boot is the newest addition to the revolutionary Biion Brand. It features all the style and talent of the Oxford and Trainer in a new yet iconic silhouette. Performance driven that is 100% waterproof giving you confidence of dry feet on dewy days or swinging in the rain!
About Biion Footwear
Intelligently irreverent, Biion emerged from an idea that EVA footwear could be elevated in both performance and design. Form and function, enlightened with a wish to inspire and empower people to make the most of all they do, on and off the golf course.
Footwear for the Professional Leisure-ist, for the trailblazer, the trendsetter and the influencer, who not only stands out from the crowd but captivates it with a bold charm and a head-turning look. This is footwear designed for those bold enough to embrace their own rules. We’ve taken classic silhouettes and modernized them with 21st century materials. We bring function to fashion with technology that lends itself to high-performance.
Facebook: @WeAreBiion
Instagram: @WeAreBiion
Website: BiionFootwear.com
About PGA Golf Exhibitions
The PGA Show, PGA Buying & Education Summit and PGA Show Connects are organized by PGA Golf Exhibitions (part of RX) and the PGA of America. Since its inception in 1954, the PGA Show has grown into the largest annual business event for the global golf industry. Regional PGA Show Buying & Education Summits and the PGA Show Connects digital platform connect the industry year-round and drive business leading up to the annual PGA Show. Learn more at PGAShow.com and follow us on Twitter, Instagram and Facebook.
The distinctive footwear brand will showcase its newest performance golf shoes
