ROCKPORT, TX, February 22, 2022… Edison Golf Company, maker of the revolutionary Edison Forged Wedges, is pleased to announce the launch of its website at EdisonWedges.com. The new website has been designed with extensive information about wedges, a streamlined purchasing process and new WedgeFit® Scoring Range Analysis.
“We are excited to launch our new website,” said Edison Chairman and Director of Innovation Terry Koehler. “For nearly 30 years, I have been focused on the way wedges are designed and the performance benefits they deliver. Based on this experience and knowledge, we can provide the most comprehensive information about wedges and their function than any other source.”
The site features a full explanation of the Edison Forged wedge technologies, which are not anything like traditional ‘tour design’ wedges. Compared to any traditional “tour design” wedges or those claiming to be “game improvement” designs, the Edison Forged wedges will deliver more penetrating trajectories, improved spin and, most importantly, a smaller overall dispersion pattern from the slight mis-hits all golfers experience.
“We recommend that visitors to the site take our new WedgeFit Scoring Range Analysis,” continued Koehler. “Once they complete it, they will receive a complete overview of their scoring range performance and recommendation for the Edison Forged wedges that will best suit their game. They can then enjoy a streamlined purchasing process that allows them to easily custom-build their wedges to their own specifications for loft, shaft, length, lie angle and grip preference.”
In addition to wedge recommendations, golfers who take the WedgeFit Scoring Range Analysis will receive a free “Wedgeology 101” email series that reveals secrets about wedge performance that no major brand will disclose. The email series shares insight gained by Koehler over his 30+plus years of studying wedge performance. Koehler also shares some of these insights in his popular weekly blog as The Wedge Guy on GolfWRX.com.
Deep insights into wedge performance revealed in the new Edison Golf website include It Really is your Wedge’s Fault; Why Wedges Haven’t Changed; and Bounce Schmounce. In addition, terms such as bounce, grind, smash factor and “Koehler Sole” are explained in any easy-to-understand manner along with a host of other information to help golfers understand wedge design and the benefits of having a wedge that’s built for serious recreational golfers, not tour players.
What makes the performance of Edison Forged wedges so remarkable is a dramatically different weighting design that puts more mass above the impact point to optimize gear effect. They also feature the patented and proven “Koehler sole”, which combines both a high and low bounce for optimum versatility. Quality forged construction and Edison’s durable chrome finish combine to deliver exquisite feel while significantly extending the useful life of the wedges.
“We invite you to check out our site whether you’re in the market for a wedge or not,” added Koehler. “You’ll get some great information about wedges and will see that the Edison Forged wedges were designed to improve scoring range performance for golfers of all skill levels. No other wedges come close to these in bringing forgiveness to a category not known for it.”
For more information about Edison Forged wedges, and to explore the new website, please visit EdisonWedges.com.
About Edison Golf Company
Edison Golf Company was formed in early 2018 to provide a platform for development of the Edison Forged wedges. For more than 30 years, Chairman/Director of Innovation, Terry Koehler has raised the bar for wedge performance multiple times through his designs bearing the names Reid Lockhart®, EIDOLON®, SCOR™ and Ben Hogan®. He has repeatedly used robotic testing of the top brands of ‘tour design’ wedges in his quest to improve golfer’s scoring range performance. Edison Forged wedges were born from the scientific proof that poor distance control, insufficient spin and excessively high ball flight are built into the traditional ‘tour design’ that is reflected in nearly every wedge in the industry today. The company insists on the highest quality components and workmanship and all Edison Forged wedges are custom-built to order for each customer from the Company’s assembly and shipping operations center in Rockport, Texas.
“We are excited to launch our new website,” said Edison Chairman and Director of Innovation Terry Koehler. “For nearly 30 years, I have been focused on the way wedges are designed and the performance benefits they deliver. Based on this experience and knowledge, we can provide the most comprehensive information about wedges and their function than any other source.”
The site features a full explanation of the Edison Forged wedge technologies, which are not anything like traditional ‘tour design’ wedges. Compared to any traditional “tour design” wedges or those claiming to be “game improvement” designs, the Edison Forged wedges will deliver more penetrating trajectories, improved spin and, most importantly, a smaller overall dispersion pattern from the slight mis-hits all golfers experience.
“We recommend that visitors to the site take our new WedgeFit Scoring Range Analysis,” continued Koehler. “Once they complete it, they will receive a complete overview of their scoring range performance and recommendation for the Edison Forged wedges that will best suit their game. They can then enjoy a streamlined purchasing process that allows them to easily custom-build their wedges to their own specifications for loft, shaft, length, lie angle and grip preference.”
In addition to wedge recommendations, golfers who take the WedgeFit Scoring Range Analysis will receive a free “Wedgeology 101” email series that reveals secrets about wedge performance that no major brand will disclose. The email series shares insight gained by Koehler over his 30+plus years of studying wedge performance. Koehler also shares some of these insights in his popular weekly blog as The Wedge Guy on GolfWRX.com.
Deep insights into wedge performance revealed in the new Edison Golf website include It Really is your Wedge’s Fault; Why Wedges Haven’t Changed; and Bounce Schmounce. In addition, terms such as bounce, grind, smash factor and “Koehler Sole” are explained in any easy-to-understand manner along with a host of other information to help golfers understand wedge design and the benefits of having a wedge that’s built for serious recreational golfers, not tour players.
What makes the performance of Edison Forged wedges so remarkable is a dramatically different weighting design that puts more mass above the impact point to optimize gear effect. They also feature the patented and proven “Koehler sole”, which combines both a high and low bounce for optimum versatility. Quality forged construction and Edison’s durable chrome finish combine to deliver exquisite feel while significantly extending the useful life of the wedges.
“We invite you to check out our site whether you’re in the market for a wedge or not,” added Koehler. “You’ll get some great information about wedges and will see that the Edison Forged wedges were designed to improve scoring range performance for golfers of all skill levels. No other wedges come close to these in bringing forgiveness to a category not known for it.”
For more information about Edison Forged wedges, and to explore the new website, please visit EdisonWedges.com.
About Edison Golf Company
Edison Golf Company was formed in early 2018 to provide a platform for development of the Edison Forged wedges. For more than 30 years, Chairman/Director of Innovation, Terry Koehler has raised the bar for wedge performance multiple times through his designs bearing the names Reid Lockhart®, EIDOLON®, SCOR™ and Ben Hogan®. He has repeatedly used robotic testing of the top brands of ‘tour design’ wedges in his quest to improve golfer’s scoring range performance. Edison Forged wedges were born from the scientific proof that poor distance control, insufficient spin and excessively high ball flight are built into the traditional ‘tour design’ that is reflected in nearly every wedge in the industry today. The company insists on the highest quality components and workmanship and all Edison Forged wedges are custom-built to order for each customer from the Company’s assembly and shipping operations center in Rockport, Texas.
