SUPERSTAR GOLFER DUSTIN JOHNSON TEAMS UP WITH BODYARMOR SPORTS DRINK
Partnership Marks First Foray into Golf for BODYARMOR
BODYARMOR, a new premium sports drink, today announced a partnership with top-ranked golfer, Dustin Johnson. This partnership marks BODYARMOR’s first foray into the world of golf, where proper nutrition and hydration has become a very important part of player performance. Johnson will be instrumental in helping to raise awareness for the fast-growing sports drink nationwide.
Johnson, who has been competing at the top of his game, first discovered BODYARMOR at the start of the season and quickly became a fan.
“I take my training and nutrition very seriously,” said Johnson. “It’s not often that I find a product that I instantly like – but the second I discovered BODYARMOR– it became an instrumental part of my daily training. I am really excited to join the BODYARMOR team and spread the word that there is a better sports drink out there.”
As part of the partnership, Johnson will appear in local in-store and external advertising campaigns, be featured in digital and social media activations, appear at local events and help to generate awareness for the brand throughout the country. Johnson will join a team of high profile athlete investors in BODYARMOR including Andrew Luck, Mike Trout and James Harden, among others.
Johnson, ranked #8 in the world, has been prominent on the leader boards in the first few tournaments of the season and has been taking his training very seriously as he looks to win his first major title. He is one of the longest drivers on the tour, and has ranked inside the top five in each of his five years on the tour – and hydration and proper nutrition play a key role in his conditioning – which is why he chooses BODYARMOR.
BODYARMOR is a premium sports drink that provides superior hydration and is packed with electrolytes, coconut water, and vitamins. BODYARMOR is high in potassium and low sodium and contains natural flavors, natural sweetener and no artificial colors. BODYARMOR is now available in 8-great tasting flavors.
About BODYARMOR SuperDrink®
BODYARMOR SuperDrink® is a premium, sports drink that provides superior hydration. It is packed with electrolytes, coconut water and vitamins and is low in sodium and high in potassium. BODYARMOR contains natural flavors and sweeteners and no artificial colors. In 2013, Kobe Bryant joined the BODYARMOR team as the number three shareholder in the company. Available in eight great-tasting flavors, BODYARMOR is the drink of choice for athletes and has assembled an impressive team of young, superstar athletes such as James Harden, Andrew Luck, Mike Trout, Klay Thompson, Richard Sherman, Dez Bryant, Buster Posey and Skylar Diggins.
Contact info: Lindsey Raivich 917-757-7810 lraivich@drinkbodyarmor.com
