Samsung Unveils New Immersive Way to Experience Ryder Cup

SAMSUNG BRINGS VIEWERS CLOSER TO THE GREEN WITH NEW INTERACTIVE RYDER CUP TV APP

Samsung, PGA of America and Turner Sports Continue Collaboration Offering Golf Fans a More Immersive and Enjoyable Viewing Experience

RIDGEFIELD PARK, N.J. – September 23, 2014 – Samsung Electronics America, Inc., a market leader and award-winning innovator in consumer electronics, today unveils the Ryder Cup TV App, a new and interactive way for golf lovers to enjoy this year’s Ryder Cup from the comfort of their home and on-the-go. Developed in collaboration with Turner Sports and the PGA of America, the Ryder Cup TV App is designed exclusively for Samsung Smart TVs and brings viewers closer to the green allowing them to experience the Ryder Cup in a whole new way. From following live scores, accessing exclusive behind-the-scenes video footage, to viewing course information through virtual hole flyovers, the new app immerses viewers by giving them the chance to experience exclusive Ryder Cup content.

“In our continued effort to bring consumers new and immersive experiences across our products, Samsung is excited to be working with the PGA and Turner Sports, bringing golf fans a way to deepen and enrich their Ryder Cup viewing experience,” says Eric Anderson, Vice President of Content and Product Solutions at Samsung Electronics America. “Whether using a Samsung Smart TV or mobile device, the Ryder Cup TV App is just another example of what lies ahead as we develop new ways for consumers to view their favorite content.”

From the first swing at the PGA Centenary Course at Gleneagles, golf fans using the Ryder Cup App will feel like they are a part of the action every step of the way. By accessing the new app on a Samsung Smart TV or mobile device, users can enhance their viewing of the Ryder Cup and enjoy exclusive Samsung content including:

· Broadcast Mode: While watching the Ryder Cup (on NBC and Golf Channel), users can complement and customize their viewing experience through Broadcast Mode which will allow them to toggle between LIVE video feeds, launch an interactive leaderboard, and keep tabs on their favorite Team USA golfers.

· Multiscreen Capabilities: Lets viewers seamlessly pair their TV and mobile devices through the companion Android app to create a robust golf experience. Users are able to watch live action and exclusive content on the privacy of their Android tablet or smart phone, or share the action with family and friends by casting content onto their Smart TV.

· Shop Feature: Enables Ryder Cup viewers with the opportunity to select official event based merchandise, including Team USA uniforms, right from their Samsung Smart TV and complete the purchase using their mobile devices/PC.

“Given the success of the PGA Championship App, we are excited to work with Samsung and Turner Sports on this next iteration of the app for the Ryder Cup,” says PGA of America Chief Executive Officer Pete Bevacqua. “With the Ryder Cup taking place in Scotland, it is important for us to create a mobile viewing solution for golf fans unable to travel overseas. Samsung and Turner Sports have played critical roles in making this idea a reality.”

Starting today, the Ryder Cup TV App will be available across select 2013 and 2014 Samsung Smart TVs. The new app can easily be accessed to complement and customize the Ryder Cup viewing experience through your Samsung Smart Hub.

About Samsung Electronics America Inc.
Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), is a recognized innovation leader in consumer electronics design and technology. A wholly owned subsidiary of Samsung Electronics Co., Ltd., SEA delivers a broad range of digital consumer electronics and IT products. Samsung is the market leader for HDTVs in the U.S. To discover more, please visit http://www.samsung.com/.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, tablets, PCs, cameras, LTE systems, medical devices, semiconductors and LED solutions. We employ 286,000 people across 80 countries with annual sales of US $216.7 billion.

About the PGA of America
Since its founding in 1916, the PGA of America has maintained a two-fold mission: to establish and elevate the standards of the profession and to grow interest and participation in the game of golf. By establishing and elevating the standards of the golf profession through world-class education, career services, marketing and research programs, the PGA enables its professionals to maximize their performance in their respective career paths and showcases them as experts in the game and in the multi-billion dollar golf industry. By creating and delivering world-class championships and innovative programs, the PGA of America elevates the public’s interest in the game, the desire to play more golf, and ensures accessibility to the game for everyone, everywhere. As the PGA nears its centennial, the PGA brand represents the very best in golf.

About Turner Sports
Turner Sports, a division of Turner Broadcasting System, Inc., is an industry leader in televised and online sports programming, airing championship-level sporting events on TBS, TNT and truTV, and managing some of the most popular sports sites on the Internet. Turner Sports’ television lineup includes the NBA, Major League Baseball, the NCAA Division I Men’s Basketball Championship and professional golf. The company’s digital portfolio includes Bleacher Report, NCAA.com and March Madness Live, and PGA.com, as well as an accompanying collection of mobile websites and connected device apps. Turner Sports and the NBA also jointly manage NBA Digital, which includes NBA TV, NBA.com, NBA LEAGUE PASS, NBA Mobile, the NBA Game Time App, NBADLEAGUE.com and WNBA.com.