PGA.com Live Streaming Up 69%; Hours of Live Video Consumed Up 85%
TNT’s live complete-round presentation of the 2013 PGA Championship from the Oak Hill Country Club East Course in Pittsford, N.Y., averaged a 1.2 U.S. HH rating and 1.6 million total viewers to register its highest-rated and most-viewed coverage of the event since 2010. This year’s PGA Championship averaged 1.6 million total viewers, an increase of 54% compared with last year’s average of 1,038,000 viewers. The corresponding 1.2 U.S. HH rating is up 50% over last year’s 0.8 average rating across the four days of coverage.
The top five metered markets for all four rounds of coverage on TNT were Las Vegas (2.7), West Palm Beach (2.6), Columbus (2.4), Greenville, S.C. (2.4) and Orlando (2.3)
Sunday’s telecast from 11 a.m.-2 p.m. ET averaged 1,616,000 total viewers, up 28% compared to last year’s average of 1,261,000 total viewers for the final round. The average 1.2 U.S. HH rating is up 20% over a 1.0 rating in 2012. The telecast peaked with a 1.9 metered market rating from 1-1:15 p.m. and the top five local markets for complete three-hour window were Greenville, S.C. (3.2), West Palm Beach (3.2), Milwaukee (3.1), Las Vegas (3.0) and Detroit (2.7).
PGA.com, managed by Turner Sports, and its Sports Emmy Award-winning PGA Championship LIVE garnered significant audience and content consumption increases across digital platforms. Live streaming across platforms (broadband and mobile) was up 69% during the Championship and live streaming hours across platforms are up 85% compared with 2012.
About Turner Sports
Turner Sports, a division of Turner Broadcasting System, Inc., is an industry leader in the delivery of premium sports content across all multimedia screens. Turner Sports’ television coverage includes the NBA, Major League Baseball, NCAA Division I Men’s Basketball Championship, NASCAR and professional golf. The company also manages some of the most popular sports destinations across broadband and mobile platforms including Bleacher Report and its top-rated Team Stream app, NCAA.com and the critically-acclaimed NCAA March Madness Live suite of products, PGA.com and the Sports Emmy Award-winning PGA Championship LIVE, as well as an accompanying collection of mobile sites and connected device apps. Turner Sports and the NBA also jointly manage NBA Digital, a robust collection of offerings including NBA TV, NBA.com, NBA LEAGUE PASS, NBA Mobile, the NBA Game Time App, NBADLEAGUE.com and WNBA.com.
Source: Television data – Nielsen Media Research Metered Market Rating based on Live + Same Day data stream from Arianna for the dates of the First Round of the PGA Championship (08-08-2013 – 08-11-13, 08-09-2012 – 08-12-12, 08-11-2011 – 08-14-2011, 08-10-2010 – 08-13-2010 and 08-13-2009 – 08-16-2009). Digital data – Adobe: Site Catalyst and Discover, Bango, iTunes Connect, Google Play.
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